AAA was proud to conduct a focused training session on May 29th for officials from Dubai Customs – Intellectual Property and Inspection Departments. Led by Khaled Mansour, the session brought together 34 inspectors and representatives from 15 international brands, fostering open dialogue and hands-on engagement around the identification of counterfeit goods and the protection of intellectual property rights. The sessions featured real product samples, showcased best practices in enforcement, and reinforced the importance of cross-sector collaboration in the fight against counterfeiting – particularly in high risk markets like the GCC. We thank the Dubai Customs team for their continued partnership and commitment to strengthening IP enforcement in the region. Together, we aim to build a safer commercial environment for consumers and rights holders alike.