AAA has recently attended a meeting with the Ministry of Commerce, Industry & Investment promotion in Oman, where our Deputy CEO, Ms. Ola Khudair, expressed appreciation to the Undersecretary, Dr. Saleh Musinn and Director of the Intellectual Property Department, Mr. Khaled, for the Ministry’s distinguished efforts over the past year, particularly in their cooperation and enforcement to enhance IP protection.
The meeting included discussions around current trends and challenges in brand protection, where both parties recognised that there is more to achieve. AAA remains committed to supporting the Ministry through dedicated training sessions, which we are already preparing for soon, to strengthen enforcement practices and combat illicit trade in the region. We value this important step and look forward to deepening our collaboration to support rights holders in Oman.
